Your poster only tells part of the story. It is warm as you indicated the shots would be and it shows solitude in the framing. What it lacks is something that would visually represent the feeling of insomnia and the tagline - Because when it is it's really not. You also are using a nonlinear approach and this poster is very straightforward. Night is a big part of the concept and the blurring of day and night. You need to represent these ideas in a visual way. This poster is way too pedestrian for the concept you pitched.
Your poster only tells part of the story. It is warm as you indicated the shots would be and it shows solitude in the framing. What it lacks is something that would visually represent the feeling of insomnia and the tagline - Because when it is it's really not. You also are using a nonlinear approach and this poster is very straightforward. Night is a big part of the concept and the blurring of day and night. You need to represent these ideas in a visual way. This poster is way too pedestrian for the concept you pitched.
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